Fun Run

 

These concepts were created for a contest hosted by the Houston Bar Association for their 36th HBA Jhon J. Eikenburg Law Week Fun Run. The guidelines of this project included using only 3 colors, to use their little running figures that they include in every fun run logo the use of the event name, who the event is benefiting, and the date. They also requested that the logo be flexible enough to manipulate to fit into square and rectangular for collateral such as Facebook, and after we would pitch the logos to them. For the logo I chose to focus on turning type into art since the requirements make it is very type heavy, and I wanted it to stand out from the typical running shoe symbol that I felt most people will use. So, to combat this I took inspiration from the fact that this is their very first virtual run, and I drew from the outdoors.