West Pecan Coffee + Beer

 

For this project I had to help a group create a marketing plan, merchandise and advertisements for West Pecan Coffee in Pflugerville, Tx. The marketing plan included vision, mission, values, target market, consumer profile, etc. I helped come up with the vision/mission and the values and on my own I came up with the segmentation of our target audience, the campaign, the company goals, the mug, the mask, the cookie packaging, and the marketing plan presentation. We used the company’s original aesthetic, which is related to Scandinavian art as the primary inspiration for everything. We also incorporated a laid-back outdoorsy look with the design and color scheme.